This role will set the creative content direction for L1VE’s most important experiences – shaping creative arc & vision, narrative structure and tone pacing across both L1VE moments, shoulder programming and series-based content.
You set the creative bar and ensure execution aligns to it.
Creative Vision & Network Strategy
- Define the creative & editorial north star across live immersive events, linear programming, and episodic series
- Establish L1VE’s creative point of view & programming philosophy as a network
- Ensure content across formats reinforces presence, emotion & authenticity
Showrunning & Experience Direction
- Ensure continuity & intention from pre-production through L1VE execution, episodic release & post-event reflection
Content Strategy by Vertical & Format
- Lead content strategy across priority verticals (e.g., sports, music, brand partnerships, L1VE shopping, etc.)
- Define how L1VE moments & serialized content work together to: build anticipation, extend engagement, create repeat viewing behavior
- Balance experimentation with scalable, repeatable formats.
Programming & Scheduling
- Shape a programming strategy that blends: tentpole L1VE moments, shoulder programming, episodic and linear series, create cadence and rhythm that feel intentional, partner with Product and Growth to align programming with habit formation.
Creative Leadership & Team Development
- Lead and grow a multidisciplinary content and creative team.
- Set clear editorial standards across L1VE and serialized content.
- Foster a culture of taste, craft, experimentation, and learning.
Partner, Talent & Creator Collaboration
- Collaborate with rights holders, creators, talent, and brand partners to co-create immersive and serialized experiences.
- Translate partner goals into programming that feels premium and authentic.
- Serve as the creative counterpart to Commercial, Product, UX, and Production leadership.
Learning & Evolution
- Use qualitative and quantitative signals to refine programming and creative direction.
- Identify which formats drive emotional resonance, habit, and partner confidence.
What Success Looks Like
- L1VE develops a recognizable creative identity as a new kind of network, not just a destination.
- L1VE immersive experiences and series reinforce each other.
- Programming creates anticipation, cadence, and habit.
- Partners trust L1VE to steward their moments creatively.
- Audiences return because they know what’s coming next and why it matters.