As Senior Digital Sales & Marketing Manager, you will drive revenue growth and scale sales performance across European markets on our digital platform. You will own the entire sales funnel end-to-end and work closely with Marketing, which drives awareness, while you focus on conversion, revenue and scalable sales performance across European markets.
Your Role
You are a digitally driven growth leader with a strong commercial mindset and hands-on experience in performance marketing and digital revenue generation. You take full ownership of the digital customer journey – from lead generation to conversion – and build scalable, data-driven marketing and sales engines across multiple markets.
You combine strategic thinking with operational excellence and thrive in environments where measurable revenue impact is the ultimate success metric.
Key Responsibilities
- Full ownership of the digital acquisition and sales funnel, from traffic generation to conversion
- Execution of a scalable digital sales and performance marketing strategy across European markets
- Driving revenue growth, conversation rates in close collaboration with Sales and Product teams
- Managing and optimizing paid media channels (SEO, SEA, Paid Social, Display, Retargeting) with clear ROI accountability
- Designing and optimizing high-performing digital funnels, landing pages, and nurturing journeys
- Identifying, segmenting, and targeting high-value customer audiences within sports and entertainment
- Monitoring, analyzing and optimizing key KPIs such as CAC, CPL, ROAS, conversation rates and revenue performance
- Managing external agencies and technology partners to ensure scalable growth